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Selected projects

Three projects. Very different problems. The same question: How do you design for complexity without losing the people within it?

RISE design system project thumbnail — component library screens showing buttons, forms, and UI patterns built for Worten's 20+ B2B products.

RISE — The system Worten didn't know they needed.

See the project

Dozens of product teams. Zero shared foundation. I saw the problem, proposed the solution, and led it for three years. That system is RISE.

RISE design system project thumbnail — component library screens showing buttons, forms, and UI patterns built for Worten's 20+ B2B products.

RISE — The system Worten didn't know they needed.

See the project

Dozens of product teams. Zero shared foundation. I saw the problem, proposed the solution, and led it for three years. That system is RISE.

Adaptive homepage UI — New User vs Power User states, AI-driven sports betting platform concept.

AI-Driven Homepage — Adaptive Intelligence & User-Centric Personalization

See the project

From benchmarking to high-fidelity prototype, designing an AI-powered mobile experience that adapts to each user in real time.

Adaptive homepage UI — New User vs Power User states, AI-driven sports betting platform concept.

AI-Driven Homepage — Adaptive Intelligence & User-Centric Personalization

See the project

From benchmarking to high-fidelity prototype, designing an AI-powered mobile experience that adapts to each user in real time.

Three screens from the EDP on employee app — profile page, payslip with salary breakdown, and absence management calendar. Built for 12,000 employees across 14 countries.

EDP ON — 12,000 people. 14 countries. One coherent workplace.

See the project

25+ legacy tools consolidated into one — without losing anyone along the way.

Three screens from the EDP on employee app — profile page, payslip with salary breakdown, and absence management calendar. Built for 12,000 employees across 14 countries.

EDP ON — 12,000 people. 14 countries. One coherent workplace.

See the project

25+ legacy tools consolidated into one — without losing anyone along the way.

Laptop displaying the Atlas operational platform interface, showing a proposals table with filters, breadcrumb navigation, and a feedback widget — key components of the RISE design system in use.

"Atlas" — Where the system proved itself.

See the project

Worten's operational backbone, rebuilt with RISE. Proof that a design system can hold up under real complexity.

Laptop displaying the Atlas operational platform interface, showing a proposals table with filters, breadcrumb navigation, and a feedback widget — key components of the RISE design system in use.

Selected UI Work

See the project

A selection of UI-focused projects from agency work — pitches that won accounts and delivered implemented digital products for recognised brands.

RISE design system project thumbnail — component library screens showing buttons, forms, and UI patterns built for Worten's 20+ B2B products.

RISE — The system Worten didn't know they needed.

See the project

Dozens of product teams. Zero shared foundation. I saw the problem, proposed the solution, and led it for three years. That system is RISE.

RISE design system project thumbnail — component library screens showing buttons, forms, and UI patterns built for Worten's 20+ B2B products.

AI-Driven Homepage — Adaptive Intelligence & User-Centric Personalization

See the project

From benchmarking to high-fidelity prototype, designing an AI-powered mobile experience that adapts to each user in real time.

Three screens from the EDP on employee app — profile page, payslip with salary breakdown, and absence management calendar. Built for 12,000 employees across 14 countries.

EDP ON — 12,000 people. 14 countries. One coherent workplace.

See the project

25+ legacy tools consolidated into one — without losing anyone along the way.

Laptop displaying the Atlas operational platform interface, showing a proposals table with filters, breadcrumb navigation, and a feedback widget — key components of the RISE design system in use.

"Atlas" — Where the system proved itself.

See the project

Worten's operational backbone, rebuilt with RISE. Proof that a design system can hold up under real complexity.

Laptop displaying the Atlas operational platform interface, showing a proposals table with filters, breadcrumb navigation, and a feedback widget — key components of the RISE design system in use.

Selected UI Work

See the project

A selection of UI-focused projects from agency work — pitches that won accounts and delivered implemented digital products for recognised brands.

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Available for select projects & collaborations

If our goals align, I’d love to meet the team.

Get in touch

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Available for select projects
& collaborations

If our goals align, I’d love to meet the team.

Get in touch

__

Available for select projects & collaborations

If our goals align, I’d love to meet the team.

Get in touch

Juliana Freitas

Home

Projects

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Speaking

Copyright 2026 by Juliana Freitas

Juliana Freitas

Home

Projects

Resume

Speaking

Copyright 2026 by Juliana Freitas

Juliana Freitas

Home

Projects

Resume

Speaking

Copyright 2026 by Juliana Freitas