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Professional Experience
Senior Product Designer
Worten Portugal (Sonae Group)
Lisbon, Portugal • Portugal's market-leading consumer electronics retailer (E-commerce & Omni-channel)
Jan 2023 – Present (3+ years)
RISE Design System
Led the vision, governance, and adoption of the RISE Design System — functioning as both Product Designer and Product Owner to ensure a scalable single source of truth across 20+ internal digital products.
20+ products unified
200+ components
"Atlas" Operational Platform
Applied RISE to Worten's most complex internal tool — an operational backbone running everything from site configuration to financial reporting. Proof that a design system can hold up under real complexity.
50% reduced dev time
WCAG AA compliant
200+ daily users
Design Culture & Operations
Implemented documentation standards and open critique sessions. Standardised end-to-end design-to-engineering workflows, reducing operational friction and accelerating delivery cycles.
Weekly design sessions
WCAG AA compliance
AI-Assisted Workflows
Initiated integration of Figma AI to automate repetitive UI tasks, accelerating high-fidelity prototyping and reducing handoff times.
Figma AI adoption
Reduced handoff times
Senior Product Designer
Bliss Applications
Lisbon, Portugal • Digital product studio — B2B and B2C products for global brands
May 2017 – Dec 2022 (5.5 years)
EDP ON Digital Workplace
Led UX/UI initiatives for EDP ON — a digital workplace consolidating 25+ legacy tools into a single, coherent platform for 12,000 employees across 14 countries.
25+ legacy tools merged
12,000 employees
14 countries
Banco BPI
Designed interfaces across multiple touchpoints — mobile app, intranet, desktop, and self-service kiosk terminals — navigating complexity of different peripherals and hardware constraints.
Multiple platforms
High-traffic financial platform
UI Designer
HAVAS / BBDO / TBWA / Wiz Interactive
Lisbon, Portugal • Creative and digital agencies — national and global brands
Sep 2010 – Apr 2017 (7 years)
Global Brands Portfolio
Conceptualised and designed responsive websites and interactive campaigns for global brands.
IKEA
McDonald's
Playstation
L'Oréal
NOS
Continente
Equipment Designer (Intern)
Arquiled
Lisbon, Portugal • National Lighting design and equipment manufacturer
Sep 2009 – Apr 2010 (1 year)
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Core Skills
Expert
Design systems
Product design
DesignOps
Accessibility (WCAG)
Leadership
Proficient
UX Research
Stakeholder management
Figma AI / LLMs
Agile / Design sprint
Tools
Figma • FigJam • Supernova • Zeroheight • Confluence • Jira • Miro • Mural • Adobe Creative Cloud • Trello
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Education & Certifications
UX Management: Strategy and Tactics • IxDF (Interaction Design Foundation) • 2025
Accessibility: How to Design for All • IxDF (Interaction Design Foundation) • 2024
Design Systems 360° • Academia CCP • 2023
Equipment Design • Faculdade de Arquitectura, UTL • 2003 – 2009
5th Place — CCP National Awards • Creative Club Portugal award for design excellence • 2014
2nd Place — ICEL Contest • Design & Development of Cutlery Service • 2009
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Languages
Portuguese: Native
English: Advanced
Spanish: Intermediate
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Interests
Trekking • Cycling • Pilates • Fitboxing • Travel • Books • Pottery • Food • Nature • Culture
Beyond delivery, I make a point of staying close to what's emerging — following advances in AI, augmented reality, and spatial computing to understand how they'll challenge the design systems we build today.