Agency projects —
Pitches and delivered products
A selection of UI-focused work from my time at Havas Digital — new business pitches that won accounts and, in some cases, were fully implemented. Different from my product design work in scope and pace, but equally demanding in terms of visual craft and responsive execution.
01.
L'Oréal Paris — The Beautiful Life
Havas Digital · L'Oréal Portugal · Multi-device · Content-first UI · New Business Pitch
Account won
Responsive
Editorial UI
UI concept developed as part of a successful new business pitch for L'Oréal Paris Portugal — a lifestyle and beauty editorial platform designed to engage audiences across desktop, tablet and mobile. The proposal won the account, balancing the brand's premium positioning with an accessible, content-first feel.
02.
PUMP Fitness
Havas Digital · PUMP Fitness · Multi-device · Conversion UI · New Business Pitch
Implemented
Responsive
Brand UI
Website design for PUMP, one of Portugal's leading fitness chains. Delivered as a new business proposal that won the account and was fully implemented — translating a bold, energetic brand identity into a clean, conversion-focused digital presence across desktop, tablet and mobile.
RISE — The system Worten didn't know they needed.
Dozens of product teams. Zero shared foundation. I saw the problem, proposed the solution, and led it for three years. That system is RISE.
Atlas — Where the system proved itself
Atlas is Worten’s operational backbone — running everything from site configuration to financial reporting. Upgrading it to RISE wasn’t just a visual refresh. It was proof that what we built could hold up under real complexit