UX Research

Mobile-first

Agile method

Product Design

B2B

Enterprise

Global

EDP ONDigital Workplace
25 tools. 14 countries. One place that finally made sense.

Company

EDP — Energias de Portugal

Worten
(Sonae Group)

Role

Senior Product Designer

Period

2017 - 2022

Team

Bliss Applications + EDP teams

Industry

Energy / Global Enterprise

25+

Legacy tools
consolidated

Legacy tools consolidated

4,300+

Active users

14

14

Countries across
4 continents

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The problem

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The problem

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The problem

One company. Dozens of disconnected tools. No shared home.

One company. Dozens of disconnected tools. No shared home.

Context
EDP's internal ecosystem had grown organically over the years — over 25 tools, each with its own identity, its own login, and its own logic. Employees across 14 countries had no single place to find what they needed, submit requests, or stay connected to the organisation. Many were still dependent on VPN just to access basic HR information. Off-site and frontline workers were the most affected.

The impact
The friction wasn't just technical. It was daily approvals stuck in the wrong tool, holiday requests submitted twice, and support tickets lost between systems. The redundancy was exhausting. And the organisation felt further away than it should.

The pain points we kept hearing

  • Every area had its own tool and its own way of working.

  • No design system. No shared onboarding. No common language.

  • Onboarding was slow and confusing for new employees.

  • VPN dependency blocked access for remote and frontline workers.

  • Flows were inconsistent and unclear across departments.

  • Employees were lost between applications, requests, and tasks.

  • Information was duplicated, scattered, and hard to trust.

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Opportunities we've heard

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Opportunities we've heard

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Opportunities we've heard

Chart comparing time-to-market and costs between legacy development and design system-driven development over time. Legacy digital development shows three tall stacked blocks representing UX, UI, and DEV — indicating high combined cost and effort. Design System digital development shows the same three layers significantly reduced in height, with UI nearly eliminated, demonstrating lower overall cost and faster delivery as the system matures. X-axis: Evolution. Y-axis: Time to market vs Costs.
Chart comparing time-to-market and costs between legacy development and design system-driven development over time. Legacy digital development shows three tall stacked blocks representing UX, UI, and DEV — indicating high combined cost and effort. Design System digital development shows the same three layers significantly reduced in height, with UI nearly eliminated, demonstrating lower overall cost and faster delivery as the system matures. X-axis: Evolution. Y-axis: Time to market vs Costs.

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The hard decisions

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The hard decisions

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The hard decisions

1

Mobile-first, not mobile-adapted

The majority of EDP's workforce were off-site or frontline employees living on their phones. Designing for desktop first and adapting would have failed them from day one. The decision to go mobile-first was non-negotiable — and it shaped every interaction pattern that followed.

✓ VPN dependency eliminated

✓ Accessible anytime, anywhere, on any device

✓ Accessible anytime, anywhere

2

Organise by task, not by tool

25+ tools could not simply be listed. The temptation was to mirror the existing organisational structure — one section per department, one entry per application. Instead, we clustered everything by what employees actually wanted to do: request, approve, consult, communicate, and support. The tool brand became irrelevant. The task became the entry point.

✓ Navigation that made sense from day one

✓ Navigation that made sense

3

Global architecture, local relevance

Building one platform for 14 countries risked feeling generic and disconnected. The decision was to design a shared global architecture where content and modules could adapt to each country's needs — without breaking the consistency of the experience.

✓ Global in scale. Local in relevance

4

Build the foundations of a design system, even without one

There was no formal design system. But the scale of the project — multiple modules, multiple teams, multiple countries — made consistency non-negotiable. We defined reusable patterns, unified typography, built a component library, and created the foundations that a future corporate design system would grow from.

✓ Consistency that benefited teams, not just users

✓ Consistency that benefited teams

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The process

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The process

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The process

Research & Discovery

Led a comprehensive research phase across multiple geographies, mapping pain points common to different regions and roles. The friction was consistent: too many tools, too many logins, too little clarity.

→ Employees didn't want fewer tools. They wanted one place that knew which tools they needed.

UI Design — Mobile-first

Designed the full mobile experience for iOS and Android — from wireframes to high-fidelity prototypes. Defined reusable UI patterns that could scale across modules and future features.


→ One visual language, built to grow.

Information Architecture

Rebuilt the navigation from scratch, organised around user tasks and daily moments, not organisational structure. Apps grouped by cluster, not by brand.

→ A common house, as one employee described it.

Global Collaboration

Worked directly with EDP's internal teams across countries — aligning diverse business requirements under a unified UX strategy, ensuring every region felt represented in the final product.

Research & Discovery

Led a comprehensive research phase across multiple geographies, mapping pain points common to different regions and roles. The friction was consistent: too many tools, too many logins, too little clarity.

→ Employees didn't want fewer tools. They wanted one place that knew which tools they needed.

Information Architecture

Audited 7+ B2B products, identified 40+ unique components doing the same things differently.

→ A common house, as one employee described it.

UI Design — Mobile-first

Led creation of foundations (tokens, typography, colors) and 60+ components.

→ One visual language, built to grow.

Global Collaboration

Worked directly with EDP's internal teams across countries — aligning diverse business requirements under a unified UX strategy, ensuring every region felt represented in the final product.

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What we delivered

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What we delivered

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What we delivered

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Outcomes

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Outcomes

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Outcomes

Design impact

+4,300 active users across 14 countries


25+ legacy tools consolidated into one

platform


VPN dependency eliminated for the

frontline workers


Intuitive navigation — single access point

to all applications

+4,300 active users across 14

countries


25+ legacy tools consolidated into

one platform


VPN dependency eliminated for the

frontline workers


Intuitive navigation — single access

point to all applications

Business impact

Increased daily operational efficiency

across the workforce


Centralised information, personal area

with role-relevant content


Mobile-first platform available on iOS and

Android


Scalable architecture supporting future

modules and integrations

Increased daily operational efficiency

across the workforce


Centralised information, personal

area with role-relevant content


Mobile-first platform available on iOS

& Android


Scalable architecture supporting

future modules and integrations

Design impact

+4,300 active users across 14

countries


25+ legacy tools consolidated into

one platform


VPN dependency eliminated for the

frontline workers


Intuitive navigation — single access

point to all applications

Business impact

Increased daily operational efficiency

across the workforce


Centralised information, personal

area with role-relevant content


Mobile-first platform available on iOS

& Android


Scalable architecture supporting

future modules and integrations

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My role

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My role

Information architecture

Information architecture

Wireframes & prototypes

Wireframes & prototypes

Mobile-first UI (iOS & Android)

Mobile-first UI (iOS & Android).

Reusable UI pattern definition

Reusable UI pattern definition

Collaboration with global internal teams and different profiles

Collaboration with global

internal teams and different

profiles

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Ready for the next long-term challenge?

If our goals align, I’d love to meet the team.

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Ready for the next long-term challenge?

If our goals align, I’d love to meet the team.

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Ready for the next long-term challenge?

If our goals align, I’d love to meet the team.

Copyright 2026 by Juliana Freitas

Copyright 2026 by Juliana Freitas

Copyright 2026 by Juliana Freitas